REACH: The Goal is to create visitors and build engagement.
A web development tool which is easy and efficient for creating, publishing and managing web pages and mobile content.
W3C CSS Validation
W3C helps the internet users to check the validity of Web documents. An important step that ensures the technical quality of web pages.
Google Search Console
Search Console is a free service tool that helps you track, understand, monitor and measure your website's performance.
Google My Business
GMB is a free tool that allows you to list your local business easily. It's a user-friendly tool to build web presence and generate leads.
Google Analytics is one of the most popular free digital analytics software that allows you to analyze in depth about what visitors do when they visit your website.
Web Speed Analysis test shows how fast a website loads for mobile and desktop devices. A higher score is better, and a score of 85 or higher means that the page does well.
Once you enter a domain name, whose information you would like to view in the search field on the WHOIS main page, you can recover key domain data in this way including availability, domain owner search and creation and expiration details.
Google Keyword Planner
This is a tool to generate keywords based on their monthly search volume. You can also get ideas as to which keyword you should use and why.
This is a free toll that will help you discover a list of new long-tail keywords relating to any subject by automatically extracting search recommendations from Google.
Grammarly is a robust spell-checking tool which keeps your writing error-free. This detects errors in grammar and punctuations, simple to advanced. It also offers advice and instructions on how to correct such errors in real-time.
Plagiarism checker is a method of testing duplicate material of content a paragraph or text. It is a method for determining the similarities between the original content or a copy.
It is a very effective platform for sharing and authoring documents in real time. Multiple users can edit a document simultaneously, while instantly seeing each other's changes.
Many photos or images are too big for a typical website page, so a common requirement is to resize them. This handy tool will help you create the size of your new picture.
This tool allows you to remove the background from an image.
This tool helps reducing the file size of your pdf. It uses a basic interface of drag and drop which can then be downloaded for distribution. You can not only access documents from your PC but also from Dropbox and Google Drive.
This is a creative tool for simple production of explainer videos (white board, black board, glass-board). You can make videos with the library of pre-made people, music or you can also upload your own.
This is a great tool and a perfect way to create content that promotes efficiency. Marketing the product in these visuals are 94 percent better than textual content. And Toonly is an excellent tool to create Animated Explainer Videos.
Canva helps you to create beautiful images without having to use complex design software. Canva has a lot of user-friendly tools and functionalities that anyone can create a variety of sharing content.
ACT: The goal is to create customers.
Google Ads Editor
Google Ads Editor is a free, downloadable tool that handles your campaigns on Google Ads. A simple process which allows you to download one or more accounts, make offline changes, then upload the modifications to Google Ads. Google Ads Editor can assist you in saving time and make bulk modifications easier.
Gain additional customers and get more results. Use Microsoft Ads to communicate with millions of prospective clients looking for your company.
This platform lets you feature your products on the world's largest online store, which can help with brand recognition and product exposure, with the ultimate goal of sales.
Facebook Ads Manager
This is an all-in-one platform to build advertisements, monitor when and where they will be running and track how well your campaigns are performing.
This is a free online tool that can provide you with the best hashtags based on analysed data. Using the correct hashtags, you can improve feedback and engagement by the digital consumer.
This is a native analytics tool that offers data on demographics and behaviour of the followers, as well as their content. This information makes it easy to compare content, evaluate campaigns and see how individual posts perform.
A SEO tool that does your keyword analysis, monitors your competition's keyword plan, runs your blog's/ websites SEO audit, searches for opportunities for backlinking and much more.
This is free, and creates a wide range of QR codes where you add your logo-pictures to it. QR codes can be made for information types, for example, URL’s, Email, SMS, Text, etc.
This is the all-in-one platform that provides tools for marketing, sales and service to help the company expand without compromise. This tool offers a full stack of marketing, sales and customer service applications, with a fully free CRM at its core. HubSpot provides resources for social media marketing, content management, web analytics, landing pages, customer support and search engine optimization.
This tool calls itself all-in-one, because it includes both analytics and user feedback collection. This tool is designed to help you understand what potential customers are doing on your site like session recording, heatmaps and surveys.
This Powerful tool for Google Maps & Google My Business optimisation is completely fitted.
This tool is good in generating leads for your business.
SpyFu is an industry-leading, competitive keyword research tool with a number of great features. Competitive keyword analysis tools are useful when it comes to deciding which keywords and keyword combinations fit in your niche.
Bitly makes a URL short. This also gives you deep insights into Analytics.
SEOquake is a free tool that provides you with organic search data at the click of a button. A useful tool in creating a site audit.
The Screaming Frog SEO Spider is a website crawler that lets you tweak the On-Page Optimization data of your website, by extracting data and auditing for specific SEO issues.
CONVERT: Goal is to create repeat customers and remarket to indecisive prospects.
Apart from monitoring simple metrics such as page views and bounce levels, Google Analytics will also help you track more sophisticated conversion statistics by letting you see which of your landing pages converts the most customers and allows you to communicate.
Mailchimp is a very popular website for email marketing. The primary role of it is to submit newsletters and automated emails to connect, engage and build meaningful, long-lasting relationships with your customers.
ENGAGE: The goal is to create loyal customers.
This is a platform for social media management where use a single interface to manage and track your activity on various social media channels.
Buffer is a powerful tool that enables you to schedule posts on social media across a variety of common social networks.
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Digital Marketing Consultant/Strategist - The Nerdy Spider
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